The Circular Economy Action Sessions: Strategy, Solutions and Behaviour Change

Event Date: 23/05/2024 1:00 pm

The Circular Economy Action Sessions: Strategy, Solutions and Behaviour Change

Hosted during edie’s special Circular Economy Week of digital content and events, the Circular Economy Action Sessions offer up an afternoon of live, interactive webinar presentations and discussions – all dedicated to capturing the business opportunity of a resource-efficient, zero-waste economy.   

This premium online event effectively combines two edie webinars into a single afternoon, with each webinar session taking a particular focus and format. The first session will be a Q&A-style  panel debate on the future of circularity for businesses and the second will be a series of back-to-back best practice case studies on engaging customers with the transition to a closed-loop economy.

Registrants for this online event will get access to all sessions on the day. Full details of the events are as below. 

1) The Closed-Loop Q&A: Insight from the experts (13:00-14:00)


Kicking off our Action Sessions, a selection of circular economy leaders and corporate sustainability practitioners will share their drivers and opportunities when it comes to accelerating the circular economy transition for their business and across the wider value chain, with a key focus on responding to the cost-of-living crisis and the net-zero transition.

Discussion points 

  • Waste and net-zero: How transitioning to a circular economy can support your decarbonisation goals
  • Can the circular economy respond to the cost-of-living crisis?
  • How to bring the supply chain with you on your closed-loop journey


  • Matt Mace, editor, edie


  • Cindy Venho, Programme Manager, Ellen MacArthur Foundation
  • Marie Godward, Knowledge Transfer Manager, Net-Zero, Innovate UK Business Connect
  • Jen Emerton, Head of Business Engagement, WRAP

2) Best practice case studies: Engaging consumers on your closed-loop goals (14:15-15:15)


Our second session of the afternoon will see hand-picked selection of businesses deliver short, action-focused case study presentations on how they are presenting their circular solutions with the public and customers in a transparent ways that help them to close the loop.

Discussion Points

  • How to avoid greenwashing your circular claims
  • What systems work best to help consumers avoid waste
  • How to rethink your products and services


  • Sarah George, Content editor, edie


  • Murray Sayce, Global Head Sustainability Solutions, Assurance, BSI
  • Mark Monte-Colombo, Head of Refurbished Technology, eBay
  • Sanita Garley, Responsible Business Manager, B&Q

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