Providing the right information, to the right place, at the right time
Xoserve is the UK gas industry’s Central Data Service Provider (CDSP), providing a suite of vital services for gas suppliers, shippers and transporters. It plays a central role in the country’s wholesale gas market, making sure it runs efficiently and reliably – a mission we feel privileged to support.
The brief
When Xoserve was chosen to help gas industry stakeholders with ensuring the data infrastructure underpinning a hydrogen project was fit for purpose, The Marketing Pod was asked to help implement its communication strategy. The industry-wide project, HyDeploy, aimed to introduce a 20% hydrogen blend into the existing methane gas public network. The Pod and Xoserve combined marketing knowledge with industry expertise to plan and execute a complex strategy, which needed to reach many different stakeholders across the UK gas industry.