Edie commissioned a piece of in-depth, third-party market research into the environmental/sustainability consultancy sector. Surveys were conducted with both purchasers and potential purchasers of environmental consultancy services and with environmental consultants themselves. A total of 767 interviews were completed to make up the respondent dataset.
What the survey shows is that there is enormous potential for growth in the environmental consulting market, as two out of three respondents are not currently engaging with consulting firms.
However, in order to get a handle on those growth opportunities, consultancies need a clear understanding of their clients’ and potential clients’ needs. We have measured both the consultant’s perception and their customers’ reality. But do they match?