WELCOME TO THE MISSION POSSIBLE PLASTICS HUB

Powered by Mission Possible, edie's Plastics Hub is dedicated to the people, projects and initiatives that are solving the plastics problem. Be inspired by single-use plastics pledges; informed about the latest plastics developments and announcements; and empowered to post new plastics commitments of your own on the Mission Possible Pledge Wall.

Latest Plastics News

Coca-Cola to replace plastic shrink wrap with paper packaging across Europe

Coca-Cola and its European bottling partners will remove shrink wrap from its can multipacks, to be replaced with a €15m (£12.8m) investment into a paper-based packaging solution by the end of 2021.

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Progress over perfection: Can McDonald's design its way out of single-use plastics?

McDonald's vice president of global sustainability Keith Kenny has claimed that the consumer-facing business needs to couple lifecycle analysis of its packaging with consumer demands in order to phase-out plastics in a secure way and without impacting customer experience.

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McDonald's ditches plastic McFlurry and drinks lids across Europe

McDonald's has announced a range of new trials and pilots to remove single-use plastics and improve recyclability, including the removal of plastic McFlurry lids across Europe, the introduction of renewable fibre lids in France and a toy take-back scheme in the UK.

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High-street chains sign up to refill pilot to reduce single-use plastic packaging

A host of high-street food and drink retailers, including LEON, Asda, Waitrose and Costa have joined a new pilot offering refillable options for commodities such as water, coffee, groceries and toiletries, in a bid to cut down on the amount of single-use plastic purchased by consumers.

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INSPIRATION & ADVICE

edie's Plastics Thinkathon results (Part Two): Solving the behaviour change challenge

With businesses continuing to develop plastic-reduction strategies in the face of ever-growing stakeholder pressure, edie recently hosted the world's first 'Plastics Thinkathon' to co-create scalable solutions to the issue. In the final part of this feature, Sarah George reveals the results to tackling behaviour change.

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edie's Plastics Thinkathon results (Part One): The Lazy Lunch and shampoo bars

With businesses continuing to make plastic-reduction pledges in the face of ever-growing stakeholder pressure, edie recently hosted the world's first 'Plastics Thinkathon' to co-create scalable solutions to the issue. In this two-part feature, Sarah George reveals the potentially game-changing results.

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