WELCOME TO THE MISSION POSSIBLE PLASTICS HUB

Powered by Mission Possible, edie's Plastics Hub is dedicated to the people, projects and initiatives that are solving the plastics problem. Be inspired by single-use plastics pledges; informed about the latest plastics developments and announcements; and empowered to post new plastics commitments of your own on the Mission Possible Pledge Wall.

Latest Plastics News

SC Johnson to improve recycling infrastructure in developing nation to combat ocean plastics

SC Johnson has partnered with economic development firm Plastic Bank to upscale access to recycling infrastructure in developing regions and leverage blockchain technology to stop plastic waste from entering into oceans while improving economic and social outlooks for communities.

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Paper Bottle Community: Is this the beginning of the end for the single-use plastic bottle?

EXCLUSIVE: Following the launch of Carlsberg's paper bottle prototypes, edie explores how Coca-Cola, The Absolut Company and L'Oréal are joining the brewer to scale-up paper-based solutions that replace or rival single-use plastic bottles.

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Lego launches reuse platform for old plastic bricks

The Lego Group has announced the launch of a pilot programme that will see the company partner with recycling charity Give Back Box to enable consumers to donate old lego bricks to be redistributed to children's non-profits in the US.

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Unilever to halve use of virgin plastic and collect more plastic packaging than it sells by 2025

Unilever has announced it will halve its use of virgin plastic by 2025 by reducing plastic packaging by more than 100,000 tonnes, increasing the amount of recycled plastics it uses and collecting and processing more plastic packaging than it sells.

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INSPIRATION & ADVICE

edie's Plastics Thinkathon results (Part Two): Solving the behaviour change challenge

With businesses continuing to develop plastic-reduction strategies in the face of ever-growing stakeholder pressure, edie recently hosted the world's first 'Plastics Thinkathon' to co-create scalable solutions to the issue. In the final part of this feature, Sarah George reveals the results to tackling behaviour change.

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edie's Plastics Thinkathon results (Part One): The Lazy Lunch and shampoo bars

With businesses continuing to make plastic-reduction pledges in the face of ever-growing stakeholder pressure, edie recently hosted the world's first 'Plastics Thinkathon' to co-create scalable solutions to the issue. In this two-part feature, Sarah George reveals the potentially game-changing results.

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