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Interbrand’s 2014 Best Global Green Brands
Click on the brand names in the table below to find out more about their latest initiatives.
2014 rank 2013 rank Brand
1 2 Ford
2 1 Toyota
3 3 Honda
4 5 Nissan
5 4 Panasonic
6 9 Nokia
7 11 Sony
8 15 adidas
9 8 Danone
10 10 Dell
11 16 Samsung
12 6 Johnson & Johnson
13 13 BMW
14 23 Philips
15 21 Intel
16 7 Volkswagen
17 12 HP
18 14 Nestlé
19 33 IKEA
20 19 Coca-Cola
21 22 Apple
22 20 L’Oréal
23 25 GE
24 17 Mercedes Benz
25 27 IBM
26 30 Canon
27 29 Xerox
28 32 UPS
29 31 Nike
30 26 Pepsi
31 18 Siemens
32 NEW Chevrolet
33 28 Cisco
34 48 Zara
35 37 Kia
36 24 3M
37 36 Starbucks
38 38 Kellogg’s
39 42 H&M
40 34 Hyundai
41 35 Microsoft
42 41 Avon
43 47 McDonald’s
44 46 Santander
45 44 AXA
46 39 Caterpillar
47 40 Shell
48 50 Colgate
49 NEW Disney Media
50 NEW Heineken
Methodology
The list is based on research and analysis carried out by Deloitte. Explaining its methodology, Interbrand says: “The nominees are drawn from Interbrand’s annual Best Global Brands report, which ranks the world’s 100 most valuable brands. Brands on this list have a global presence and a demonstrated record of delivering value to their stakeholders. Interbrand excludes any brands that are considered distinct from their corporate parent because environmental activities are normally reported at a corporate level, while consumers are generally aware of the market-facing brand.”
edie staff
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