Search Results for "greenwash"
On the rise: One in four cases of ESG risks linked to greenwashing
…greenwashing and misleading communications. As such, cases of greenwashing that are creating risks for corporations are on the rise. “The expectation of competitive advantage derived from an image of sustainability…
Survey: More than half of shoppers prepared to boycott greenwashing companies
Conducted by KPMG, the survey polled 2,067 people and provides useful insights into shopper perceptions of greenwashing. When the respondents were asked to define greenwashing, three-quarters said they would use…
Radical transparency: How can businesses walk the line between greenwashing and greenhushing?
…“In the UK, in many cases, regulators think current regulations are already doing their job.” The UK has no formal legislation on greenwashing. However, the Competition and Markets Authority (CMA)…
FCA ponders extension of anti-greenwash rules to cover investment portfolio managers
The FCA confirmed plans late last year to introduce new anti-greenwashing funds to prevent asset managers from misleading investors on the environmental and social impacts of their funds. Asset managers…
‘Best-guess measurements’: Should corporates be worried about Scope 3 greenwashing?
…risk of greenwashing. Estimated starting points New research from Ivalua, based on a survey of 850 procurement leaders across Europe, including 250 UK professionals, found that 53% of organisations are…
Corporates face greenwashing concerns over misaligned trade association memberships
…crucial if companies want to avoid accusations of ‘greenwashing’. “Consistent messaging and diligent trade association oversight should be the norm, and where there is persistent misalignment, an exit from these…
From the Net-Zero Review to growing greenwashing fears: The top sustainability stories of 2023 (part one)
…of corporate greenwashing. February: BEIS axed, DESNZ created Image: 10 Downing Street British green policy news did not slow down as February began. Our most-read news story of the year…
Beyond greenwashing and greenhushing: Are we finally entering the green implementation era?
…with approved science-based targets collectively reduced emissions from their operations and energy consumption by 12% in 2020 alone. However, the need for robust anti-greenwashing regulation was critical. A former executive…
US to update anti-greenwashing code with focus on the circular economy
First introduced in 1992 and last updated in 2012, the Green Guides act as a framework for companies to check environmental claims made in marketing, to help reduce greenwashing. They…
EU Parliament signs off on anti-greenwashing legislation
…Carbon-neutral claims are greenwashing, plain and simple,” said Ursula Pachl, the deputy director of EU consumer advocate body BEUC. Additionally, the Directive will put an end to claims that conflate…
New nature markets principles unveiled to combat greenwashing in offsetting
…will do business with, ruling out those companies dependent on environmentally damaging activities such as fossil fuel extraction.” Greenwashing in nature markets Nature markets are grounded in the trading of…
ASA firms up anti-greenwashing rules for recycling, bans single-use vape ad
…begin monitoring adverts and on-pack claims for greenwashing related to waste management more intently. This may result in additional enforcement measures. Read all of edie’s content relating to greenwashing here….
Campaigners lodge greenwashing complaint over Luton Airport expansion advertising
…result of the expansion. Currently, flights account for 80% of the airport’s emissions. Hannah Lawrence from Stay Grounded said: “Luton Airport’s greenwashing adverts justify its expansion on a totally false…
Greenwashing worries: Marketers asked to work on sustainability projects without training
…being accused of greenwashing in the past five years. Avoiding greenwashing is becoming a legal imperative in many markets. The EU published a draft Green Claims Directive this spring, confirming…
UK regulator bans ‘greenwashing’ ad campaigns from Air France, Lufthansa and Etihad
…Lufthansa and Etihad were ordered to remove other adverts on greenwashing grounds this spring. Other airlines including KLM had previously been called up by the ASA. Related news: Repsol has…
Boohoo, Asos and Asda told to revise green claims to avoid greenwashing
…greenwashing in the fashion industry. Post-investigation, the CMA has secured agreements from the fashion retailers, with a combined annual revenue of more than £4.4bn, committing them to an agreed set…
Legal challenges on greenwashing grounds rising steeply
…benefit climate action. In other words, judges usually side with claimants rather than the corporations they are accusing. Related story: Brands missing out on ‘untapped’ revenue by greenwashing and greenhushing…
Financial Conduct Authority set to clamp down on greenwashing
…Disclosures and Labels Advisory Group (DLAG), or a similar industry group, on an ongoing basis to help the regime’s implementation in the market and monitor greenwashing risks. Crucially, the regulator…
Global corporate accounting watchdog proposes new ethics code to stamp out greenwashing
…mitigate greenwashing in sustainability reporting, as it becomes increasingly embedded in financial reporting at many firms and as nations introduce new ESG disclosure mandates. IESBA chair Gabriela Figueiredo Dias said:…
From Freezing to Fawning: The 4 F’s of sustainable communications greenwash
…about their work. This may be out of fear of being accused of greenwashing because their plans aren’t as developed as others, or they may simply not yet have all…
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