Search Results for "greenwash"
Beyond the hype: anti-greenwash legislation and consumer awareness are catalysts for good
…economy by promoting competitive markets and tackling unfair behaviour. The CMA also published the Green Claims Code in 2021 to tackle greenwashing. Throughout 2023 and 2024, CMA intends to help…
Sustainability uncovered podcast episode 8: Greenwashing crackdowns, innovation investments and net-zero cruises
…Repsol and Petronas on the grounds of greenwashing. The other top stories of the month discussed in this episode include: Researchers have little confidence that national net-zero targets will be…
Green Finance Institute: UK’s finance taxonomy must not greenwash harmful investments
…‘biodiversity’ and ‘net-zero’ to help ensure ‘do no significant harm’ reporting is joined-up and that greenwashing is weeded out. Another issue is the accessibility of official advice. The GTAG recommends…
BMW and MG ordered to drop EV adverts over greenwashing concerns
…why the ASA is happy for the likes of Toyota to greenwash their hybrid vehicles as ‘self-charging’ – as if the electricity in their batteries is magically conjured from thin…
More than half of top corporate climate commitments undermined by lobbying practices
…and long-term targets. InfluenceMap claims that 58% of corporates would be classed as greenwashing under the UN’s guidance. The UN report offers steps to avoid greenwashing and recommends that non-state…
‘Greenstalling’: Are businesses getting stuck in net-zero analysis paralysis?
…in many forms. Many heads In 2023, a report from Planet Tracker identified six types of greenwashing that corporates could fall foul of, stating that a “greenwashing hydra” has emerged…
A pivot from green euphoria to green fear in the financial sector
Greenwashing concern is both positive and negative In the past year, fears of greenwashing accusations in the finance industry have prompted a pivot from green euphoria to green fear. It…
New joint commitment launched to boost carbon market integrity
…to help organisations develop and deliver net-zero targets credibly, avoiding common greenwashing pitfalls at COP27. The report offers steps to avoid greenwashing and recommends that non-state actors should no longer…
Can plastic credits be a viable tool on the road to a circular economy?
…with huge plastic footprints to carry on production. ‘Festival of greenwashing’ One such organisation expressing these concerns is A Plastic Planet. The organisation’s co-founder Sian Sutherland told edie that plastic…
UK Government receives final advice on forming a green taxonomy
…is that it would help cut down on corporate and investor greenwashing. New research has revealed that cases of greenwashing that create corporate risk are on the rise, with one…
Everything you need to know about the EU’s Green Claims Directive
…in a bid to end greenwashing. MEPs voted overwhelmingly in favour of passing the directive in January 2024. Now, in March 2024, the Directive has recieved formal and final sign-off….
Pressing challenges: What should sustainability professionals set as their New Year’s Resolution?
…greenwashing and many firms have published marketing and comms programmes that have been accused of twisting the truth over green claims. It isn’t just a case of avoiding greenwash that…
NGOs call on ‘flawed’ SBTi to increase standards for corporate climate targets
…hotspots. Greenwash concerns However, the NGOs believe that some companies are using the SBTi as a means to greenwash. The world’s largest meat company, JBS committed to a net-zero target…
Now available on-demand: edie’s online sustainability reporting and communications sessions
…society are applying increasing pressure on businesses to present sustainability data in coherent, engaging formats which avoid greenwashing. edie’s ENGAGE 2024 online event effectively combined three webinars into a single…
Do your green claims stack up?
…promoting your company’s sustainability efforts: greenwashing, greenhushing, and greenwishing. GREENWASHING What is it? Greenwashing is a deceitful form of marketing used to persuade consumers that a company is doing more…
How businesses can catalyse the transition to a circular economy
…line with a more standardised market. This level playing field means that potential greenwashing cases should be reduced. innocent Drinks, for example, was rapped over its adverts for greenwashing. Campaign…
ENGAGE 2024: The Sustainability Reporting and Communications Sessions
…change – all while avoiding greenwash and making their claims stand out. Discussion points: From greenwash to greenhush: Striking the right balance with your sustainability communications Building stronger relationships through…
EU Parliament votes to clamp down on carbon-neutral claims backed by offsetting
The European Parliament voted late last week to support new rules to improve product durability and combat greenwashing. The proposal for a new directive on empowering consumers for the green…
Elastic demand and greenstalling: Why 2024 is a make or break year for voluntary carbon markets
…in 2023 – and many companies have started to turn their backs on the markets for fear of greenwashing. Under this scenario, prices reach $13/ton in 2030 and $14/ton in…
Zalando to overhaul green claims approach at request of EU
…Directive is intended to stamp out greenwashing by blocking businesses from using environmental claims that are commonly misunderstood, as well as making claims without sufficient data to back them up….
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