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Now available on-demand: edie’s Net-Zero online action sessions

…off our Net-Zero Action Sessions, a selection of business leaders and climate experts will discuss the ongoing external challenges facing the net-zero movement – from policy woes to greenwashing fears…

Communicating sustainability progress: What’s the key to stakeholder engagement?

…sustainability goals. We provide product level data, such as Environmental Product Declarations (EPDs) so that customers can understand the carbon footprint of their procurement or specifications. Avoiding “greenwashing” In addition…

Activists or accountants?: Are sustainability professionals stuck in reporting mode?

…led to a substantial increase in greenwashing risks, so much so that the EU is building an entire legislation package to cut down on unsubstantiated green claims from corporates. Businesses…

HSBC shareholders call for transparency in sustainable finance planning

…assertions exposed banks to allegations of greenwashing. ShareAction’s head of banking programme Jeanne Martin said: “The $1trn target as it currently stands is too broad and vague. “It gives the…

UN’s High-Level Champions implore businesses to advocate for a ‘just’ net-zero transition

…the High-Level Expert Group has outlined a new set of key recommendations to help these entities develop and deliver net-zero targets in a way that negates cases of greenwash. The…

Are major asset managers greenwashing with their net-zero targets?

That is according to a major new analysis from ShareAction, covering the environmental policies of 77 of the world’s largest asset managers. Collectively, these businesses manage more than $77trn of…

UK to unblock grid delays for renewables as athletes call out fashion greenwash: The sustainability success stories of the week

Published every week, this series charts how businesses and sustainability professionals are working to achieve their ‘Mission Possible’ across the campaign’s five key pillars – energy, resources, infrastructure, mobility and…

FMCG giants accused of greenwashing and urged to improve climate transition plans

The think-tank has this week published an analysis of the climate transition plans of these two consumer goods brands, alongside Unilever. All three companies have publicly set long-term net-zero targets….

Why business energy companies should face the communications gap head on

…right. Over-selling what a company is doing to protect the environment – a practice known as greenwashing – will eventually harm a business’s reputation and erode consumer and stakeholder trust. …

Everything you need to know about the CMA’s Green Claims Code

…companies to become more Earth friendly, becoming the catalyst for real change. However, it’s important that environmental claims are accurate, transparent and based on measurable targets. Recent cases of greenwashing…

Engaging stakeholders in your environmental agenda: the value of strategic communication

…stakeholder and regulatory pressure increasing, most organisations are now keen to promote their environmental initiatives and showcase progress towards their carbon reduction goals. However, increased instances of greenwashing have undermined…

Proposals unveiled for first global standard on green claims assurances

…companies or projects. The IAASB’s proposed general requirements could apply globally. It will guide third-party auditors on how to spot and weed out greenwashing, and provide corporates with information on…

Sustaining positive change: The importance of thinking long term for both organisations and individuals

…of greenwashing. This has led to a greater consumer demand for businesses to showcase their sustainability efforts to prove their commitments. According to Capgemini’s recent study, conducted alongside BLOOM and…

EU warned over green finance taxonomy ‘loopholes’ on transport and plastics

…International Civil Aviation Authority (ICAO). The seven MEPs argue in their letter that this is greenwashing and set out the case for only aircraft capable of operating on 100% alternative,…

Delta Air Lines faces legal action over carbon neutrality claims

…or less of its footprint. A judge will now decide whether to take Berrin’s case further. Increasing scrutiny Delta is not the only airline to face greenwashing accusations recently. Earlier…

How is sustainable finance faring amidst policy uncertainty and the anti-ESG movement?

…of legislation…that will help us have more certainty and help us mitigate the risks of greenwashing,” says Madlani. Green finance taxonomies delineate the types of investments that national or regional…

ASA calls on Anglian Water to pull ‘misleading’ ad on sustainability initiatives

…2030. Oil focus It comes just days after the ASA banned a video advert and billboard campaign from Shell on greenwashing grounds. First published in 2022, the campaign consists of…

Environment Bank launches new biodiversity credits

…in terms of climate impact and community benefits. This underscores the need to ensure the credibility and transparency of the market for biodiversity credits to prevent misleading claims and greenwashing….

Coca-Cola, Nestle and Danone face legal complaint over plastics recycling claims

…Network (CPC) of regulators. The complaint alleges a “suspected widespread infringement of consumer protection law” due to greenwashing. The complaint argues that Coca-Cola, Nestle and Danone are misleading consumer by…

Intent instead of action: Why businesses need to watch out for the net-zero trap

…and more cases of corporates being hauled over the coals for net-zero greenwashing, either by setting unambitious targets, or relying too heavily on offsetting. If you don’t act, you will…