Search Results for "greenwash"
Engagement Week: edie kicks off week of sustainability communications and disclosure content
…data in coherent, engaging formats which avoid greenwashing. Clearly, a new type of climate conversation is needed and businesses must step up efforts to collect quality, comparable and transparent data…
Repsol has renewable hydrogen ad banned in the UK over greenwashing worries
The advertisement in question was featured on the Financial Times’ website and one of its specialist digital newsletters this summer. It stated: “Renewable hydrogen, another alternative to reduce emissions. At…
Shell has ‘misleading’ ads banned in the UK
…that the ASA’s ruling will deter other energy majors from greenwashing in their adverts but, further to that, it is campaigning for an outright ban on public advertisements from fossil…
EU reaches deal banning ‘climate-neutral’ product claims
…given two years’ time to adopt the changes. Greenwashing, the practice of making misleading claims as to a product’s climate friendliness, is expected to cease rather quickly. “We are clearing…
How should companies prepare for the EU’s Green Claims Directive?
…committed, amongst other things, to ensuring that consumers are empowered to make better-informed choices and to tackling environmental claims. So, developing the right legislation to tackle greenwashing in the EU…
AI predicts that FTSE100 firms unlikely to meet net-zero commitments
…the steps that they are taking.” The AI modelling warns that some FTSE100 companies may be inadvertently or deliberately greenwashing their climate claims and plans as a result. The analysis…
Common carbon claims on products baffling to most shoppers, survey finds
…information. Almost seven in ten said they had previously looked for more details after seeing a green claim, but struggled to find this information. Clamping down on greenwashing Businesses in…
Has sustainability dropped down the agenda for CEOs?
…instances of greenwashing that pose corporate risks. One out of every four ESG issues related to climate is now linked to greenwashing, up from one in five the previous year….
Unilever will face green claims probe in the UK
…concerns about how Unilever presents certain products as environmentally friendly. We’ll be drilling down into these claims to see if they measure up. “If we find they’re greenwashing, we’ll take…
‘Greenwashing vs greenhushing’: Brands missing out on ‘untapped’ revenue by failing to communicate sustainability
Valuation consultancy Brand Finance has released the Sustainability Perceptions Index, first launched at the World Economic Forum in Davos earlier this year. The Index examines the value that could be…
VIDEO: Paul Polman calls out fossil fuel greenwashing at COP28
Polman is a business leader, campaigner and co-author of “Net Positive”. He spoke with edie’s publisher Luke Nicholls in the Green Zone on the first Sunday of COP28 (3 December)….
How are food and drinks brands greenwashing?
As part of its ‘climate change and environment’ project, the ASA conducted focused research, analysing public comprehension of green assertions in food and beverage advertisements. The research found that most…
3 steps to mastering ESG marketing
…public can spot an inauthentic, disingenuous ESG strategy a mile off. So be aware of the dreaded ‘green sheen’ – ‘greenwashing’, ‘greenhushing’ and ‘greenwishing’. Greenwashing Greenwashing is making false or misleading…
Why business must act now on biodiversity
…and investors grow more sensitive to greenwashing. For example, the EU’s Corporate Sustainability Reporting Directive (CSRD), contains draft standards on biodiversity, pollution, water and social issues and requires companies to…
How Aegon UK produced one of the UK pension sector’s first roadmaps to net-zero
…climate-related issues (Scottish Widows is something of an outlier in that regard). This can raise concerns regarding potential greenwashing for those firms deciding to opt for engagement before divestment; how…
British public willing to switch banks over poor environmental and social investments
…definition of ‘responsible investment’, seeking to enhance standards within the financial industry to combat greenwashing and deceptive assertions. Earlier this month, ShareAction committed to releasing a set of technical documents…
Global green bond issuance reaches record levels
…Covid-19 recovery efforts. Linklaters attributes the fall to increased regulatory scrutiny around SLBs, plus additional public criticism of selected schemes, in an attempt to weed out greenwashing. This trend has…
Short-termism and seeking silver bullets: Why businesses still aren’t preparing for environmental risks
…has been said in recent months about greenwashing or impact-washing. Businesses often state a commitment to a sustainable future but only take actions that tinker around the edges, Forum is…
Time to deliver: The Net-Zero Carbon Action Sessions
…climate experts will discuss the ongoing external challenges facing the net-zero movement – from policy woes to greenwashing fears – breaking down ways that businesses can move out of the…
Are we on the brink of a nature finance breakthrough?
…emerging markets risks leading to a situation reminiscent of the unregulated “Wild West,” where subpar or ineffective initiatives could proliferate, allowing certain industries or companies to engage in deceptive greenwashing…
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