EXCLUSIVE: Engaging employees in sustainability needs 'feel-good factor'
Engagement works best when communication with employees is accessible, relevant and is "something they can identify with," says Carillion's chief sustainability officer Tom Robinson.
Speaking to edie, Robinson said if you can find the 'feel-good factor' in sustainability by making it fun or benefit something that employees care about, collective engagement grows within the organisation.
Robinson also said that beyond internal engagement, social value "will be on the rise".
"I think that western economies will find it hard to return to high growth and that will lead to a change in mindset which will drive the prioritisation of a reconnection with people and communities," he said.
"If this transpires - it may also support more collaboration with the higher growth economies with a view to helping them learn from some of the wasteful growth mistakes that western economies made during the boom periods of the last century," he added.
Read the full interview 'In conversation with Carillion's Tom Robinson'