Bord Gais increase market electricity share
Bord Gáis Energy now has 20% of the Irish domestic electricity market following its campaign 'The Big Switch', which launched just 12 months ago.
The business jumped into the market and launched the campaign following deregulation of the Irish electricity market as a result of an EU Directive.
This allowed Bord Gáis Energy to enter the residential electricity market in Ireland in February 2009, from where it has not looked back.
A spokesman for the company said: "The Big Switch is one the most successful national marketing and sales campaign of its kind anywhere in the world."
© Faversham House Group Ltd 2010. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.