Coca Cola promotes recycling with giant artwork

Drinks giant Coca Cola has commissioned a giant sculpture made of hundreds of thousands of empty drinks cans to highlight the importance of recycling.

The clifftop image was unveiled at the start of the UK's Recycle Week and according to the company its aim is to remind everyone that small changes can still go a long way to improving the environment.

The lead artist for this inspirational piece of recycled art is sculptor Robert Bradford, who has created the 'Bombus Bee' sculpture in the Eden Project and the Big Ben Coca Cola Sculpture in 2008.

The image is over 100m long and made up of over 200,000 aluminium cans.

Coca Cola UK won last year's edie award for Best Waste & Recycling Project.

For more information on the awards and how to enter, follow the link.

Sam Bond



Click a keyword to see more stories on that topic, view related news, or find more related items.


You need to be logged in to make a comment. Don't have an account? Set one up right now in seconds!

© Faversham House Group Ltd 2009. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.