Waitrose pulls low waste milk cartons
High end supermarket chain Waitrose has pulled cartons of milk from its shelves after customers failed to take to the waste cutting product.
Customers bought the jug filled with milk initially and then purchased easily recyclable cartons instead of plastic bottles from then on.
But a spokeswoman told edie.net that despite initial 'success' customers did not take to the cartons.
This led to an 'unacceptable' amount of milk going to waste, which forced the retailer to pull the plug on the scheme.
The spokeswoman added that more recycled plastic had been added to its milk bottles as a result of ending the scheme, but could not say how much the increase was.
© Faversham House Group Ltd 2010. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.