Motorola achieves 66% electricity from wind power

Global consumer brand Motorola Mobility has been recognised for obtaining 66% of its electricity used in its US operations from wind power.

The company has been awarded the WindMade certification label, which is backed by the UN Global Compact and conservation group the World Wide Fund for Nature (WWF).

It requires participating companies to obtain at least 25% of their electricity from wind power.

Motorola Mobility sustainability director Bill Olson said: "Our reliance on wind power underscores our company-wide commitment to obtaining energy from clean and renewable sources and supports our energy and greenhouse gas reduction goals"

According to Windmade, consumers around the world prefer using companies which procure renewable energy.

The organisation claims its label allows companies to communicate their commitment to renewable energy while providing consumers with the choice to favour companies and products using wind power.

WindMade CEO Henrik Kuffner said: "Carrying the label will allow Motorola to demonstrate to its customers that the company is working hard to minimise the environmental impact of its operations."

Motorola Mobility claims it is following in its parent company Google's footsteps, which has invested more than $990m (£630m) in renewable energy, by utilising wind power.

Olson said: "We have gradually increased our renewable energy purchases over time and
WindMade certification helps us communicate to our customers that we are serious about taking action on climate change."

Conor McGlone


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Energy efficiency & low-carbon
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