Brought to you as part of the new Sustainability Leadership Programme developed by Cranfield University for edie’s network of sustainability professionals, the 30-minute masterclass is the first in a new series of free online sessions to support career development.


The 30-minute masterclass, was broadcast live on Thursday 12 July at 1pm, and explored some of the skills needed to develop a sustainability strategy and effectively communicate that strategy at a board and senior level to drive change. It is now available to watch on demand.

Delivered by Cranfield University’s module leader for Managing Corporate Responsibility, Rosina Watson, the webinar provides practical tools and tips on developing a vision/purpose statement; prioritising the social and environmental issues on which to focus; and developing a top-level strategy for achieving the organisational purpose.

Masterclass learning outcomes:

Creating a vision/purpose

Strategy and objective-setting

Influencing at board level

Masterclass speaker:

– Rosina Watson, Module leader for Managing Corporate Responsibility, Cranfield University

Rosina is a third-year PhD researcher investigating how companies partner successfully with external stakeholders to deliver environmental and social innovation. Building on a systematic literature review (accepted for publication in the Journal of Product Innovation Management), Rosina is conducting multiple in-depth case studies of these partnerships, with a particular focus on how differences in values and culture are managed. 

Prior to starting her PhD, Rosina spent three years as head of corporate sustainability at Home Retail Group (Argos and Homebase). She also has 15 years’ experience in finance, M&A, strategy and commercial roles at Shell, ITV, Carphone Warehouse and Home Retail Group

Sustainability Leadership Programme

This 30-minute masterclass offers a taster of the full Sustainability Leadership Programme that has been developed by Cranfield University for edie’s network of sustainability professionals. 

Beginning in January 2019, the Sustainability Leadership Programme will be made up of five modules which combine academic excellence with first-hand industry experience. The modules, which take the form of intensive one or two-day courses, will be made up of small, focused groups, allowing for an immersive and personal learning experience. 

Find out more about the Sustainability Leadership Programme and apply to join here.

edie staff

Comments (5)

  1. Melody Eloise Horan says:

    Will this webinar be available after this date for those who can’t make that time? Thank you

  2. Matt Mace says:

    Hi Melody – the webinar will be available on demand afterwards, there will be an update on edie to direct those who couldn’t tune in on the day.

  3. Melody Eloise Horan says:

    Thanks Matt!

  4. Derek Evans says:

    I got to slide 31 of a great presentation at then got disconnected, rest of internet connections worked so problem with webinar. How can I get to see the ending?

  5. Matt Mace says:

    Hi Derek, unfortunately, the webinar suffered from some technical issues. The completed version will be available on demand shortly.

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