Water firm pledges no waste or pollution and 50% emission cuts by 2015
The UK's largest water firm claims to have announced the most ambitious set of environmental targets in the industry.
In Love Every Drop Anglian Water pledges to eliminate all waste, all accidents, all pollution and halve its carbon use by 2015.
Anglian Water is the largest water company in the UK by geographic area serving more than six million domestic and business customers in the east of England and Hartlepool.
Anglian Water managing director, Peter Simpson, is due to tell MPs at a private reception in Westminster today (February 15) the company is 'building its future around the new programme'.
He said: "This is the most ambitious move yet by any water company to address the challenges of climate change.
"It comes as the government is reviewing utilities regulation and preparing a White Paper on the future of the water industry, and follows a timely report for the government's chief scientific adviser, professor Sir John Beddington, which made it clear that a more joined-up response is needed.
"We want to be part of the national and international response to meeting this huge challenge - leading by example with ideas, resources and positive action - but we've come to realise we can't any longer purely engineer our way out of the problem.
"This is all about re-defining the role of a water company in the 21st century, going far beyond achieving our regulatory targets, and aspiring to do a whole lot better.
"Putting water at the heart of a whole new way of living is a call to action. We want to take a lead and work with other bodies to drive behavioural change in households, businesses, communities and local environments."