npower boss goes undercover
npower's boss will be seen undercover at the energy giant as he works at the company's coal face for a TV show.
Chief operating officer, Kevin McCullough, is the latest high profile business figure to leave the boardroom for Channel 4's undercover boss.
Mr McCullough, who is more use to rubbing shoulders with ministers, will spend time on the ground as Didcot Power Station, on the road as a hometeam boiler engineer and in the meter installation team.
Perhaps most interestingly in the programme, which is due to air at 9pm on August 2, Mr McCullough joined the complaints team in the company's contact centre.
Mr McCullough, who started his career shovelling coal aged 16, said: "For a long time I have been concerned that the energy sector takes a bashing and simply reacts to criticism and media stories - I want npower to be on the front foot more often.
"There are things we need to fix and improve but this is now the start and not the end of a process.
"To that effect we will be launching new social media channels that will focus on a tremendously exciting energy business as it wrestles with its many challenges."