Reporting medium

With nearly every Tom Ltd and Harry plc producing an environmental statement on exactly how green they are, the need for a central reporting resource has never been more necessary. Next Step Consulting Ltd is developing a register of thousands of published reports that can be accessed and downloaded free from the web. Steve John explains.

As the public perception of Corporate Social Responsibility (CSR) has become

more acute, the profile of environmental, social and sustainability reporting

has developed more prominence. Whereas a decade ago only a handful of pioneers

produced reports, there are currently companies from over 30 countries and almost

every business sector now contributing to this growing sector.

Established in 1998 by Next Step Consulting, a London-based consultancy,

features details and profiles of several thousand published reports, combined

with extensive search facilities. More importantly, the service is free both

for the companies featured and for users.

The initiative relies on a constant stream of communication between thousands

of companies across the world and Next Step Consulting to obtain copies and

the details of every report. This information is then entered into a database

which makes a ‘live’ directory service, with new reports

being continually updated, as well displaying information on the reporting status

of those companies, and contacts for obtaining copies of the reports.

Stakeholder incentive

The Corporate Register programme currently receives 70 to 100 reports every

month, with report profiles being developed immediately. Report statistics representing

the growth of reporting over time, and across countries and industry sectors,

are also published on-site. has obvious benefits for stakeholders such as investors,

regulators and NGOs wishing to monitor corporate environmental and social performance.

It also offers a way for reporting companies to disseminate their reports to

their target audiences.

Reporting in electronic format, particularly through the Web, is a new but

significant trend. Many companies distribute their reports from their websites

as Portable Document Formats (PDFs). A recent feature of

has been the direct hosting of report PDFs, which enables Register users to

download, view and print at their convenience, without the problems of non-functioning

weblinks and associated dead-ends inherent in providing hundreds of links to

home pages. Of course, permission to host is directly obtained from every company.

New PDFs are being made available continuously, with around 30 a week added

to the several hundred already featured.

Guide to reporting

With this service and information is well positioned to

offer guidance for reporting companies. Recently, a free guide to electronic

reporting best practice was developed in collaboration with the Association

of Chartered Certified Accountants (ACCA), which focuses on using the Web as

a reporting medium, describing basic and advanced features of web reports, best

practice case studies and strategies for successfully reaching target audiences.

There are have been a number of recent drivers to report on environment and

social performance, the most notable including a challenge from Tony Blair and

other ministers for the UK FTSE350 companies to produce environmental reports.

Other big pushes have comes from a new mandatory requirement for UK pension

fund treustees to disclose ethical investment principles; the rise of ethical

indices such as the FTSE4Good Index and Dow Jones Sustainability Group Index;

corporate governance codes; and the example set by other countries, such as

Denmark, Sweden, The Netherlands and Norway, who now have mandatory reporting

requirements. As the boundaries of reporting are pushed

will continue to provide authoritative up-to-date information and statistics,

and encourage best practice.

Environmental, Social and Sustainable Reporting on the World Wide Web: A Guide

to Best Practice is available from the web as a PDF from

and, or as a hard copy from Next Step Consulting, e-mail:

[email protected].

ACCA has managed the UK Environmental Reporting Awards since 1991, and in 1999

joined forces with the Institute of Social and Ethical AccountAbility to run

the UK Social Reporting Awards. In order to better reflect the current and incipient

diclosure practices of UK companies and organisations, these two established

award schemes were joined in 2001 with a third award category, the UK Sustainability

Reporting Awards. These three categories form the ACCA Awards Awards for Sustainability


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