Samsung pushes cooler technology to deal with food waste

Samsung is to promote the issue of food waste across its retail electronics outlets, seeing it as a clear marketing opportunity for its own refrigeration products.

Samsung Digital Appliances UK is collaborating with the Love Food Hate Waste campaign to raise awareness of food wastage through storing and organising food in a better way.

The initiative will allow Samsung to demonstrate how its customers can get the best out of the refrigerator they own to minimise how much food ends up being thrown away unnecessarily and cut down on their household food bill at the same time.

The consumer-facing campaign will be rolled out in-store as well as advertising and PR across digital and traditional media.

Across its refrigeration range, Samsung claims to offer features that enable people to reduce their household food waste through storing food in the optimum conditions.

This include a flex zone drawer which has four distinct pre-set temperature settings allowing consumers to set a custom temperature that works best for the contents in the drawer, as well as energy efficiency and cooling performance technology.

According to Emma Marsh, head of Love Food Hate Waste, making better use of fridges and freezers offers considerable cost benefits as well as food waste savings.

“There are potential savings of around £200 million if we all use our fridges to store foods such as apples, oranges and carrots and lower the temperature below 5 degrees,” she said.

Love Food Hate Waste was launched by WRAP in 2007 to help UK households recognise and tackle the issue of food waste.

Maxine Perella

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