Motorists warned against littering
As well as being an eyesore roadside litter can lead to accidents, causes lasting environmental damage - leading Government to up its efforts to stamp it out.
The Bag it and Bin it!campaign highlights the environmental risks of roadside littering as well as the inconvenience and danger it presents to those tasked with tidying it up.
Rubbish dumped on the verge or thrown from a car window can clog roadside drains, leading to localized flooding.
The threat presented by rural rubbish to wildlife is well-documented, with many animals poisoned, choked, trapped or strangled as they try to eat waste or make a home of it.
The Highways agency is also concerned that tidying waste from the UK's network of motorways and A roads puts workers at risk and diverts resources from the maintenance and repair of roads.
Derek Turner, the government agency's director of network operations, said: "Everyone agrees roadside litter is unsightly, and clearing it up from the roadside takes up valuable resources that could be used elsewhere.
"We want everyone to help us keep England's roads clear by getting into the habit of keeping a bag in their vehicle to store their rubbish until they can find a bin for it."
The campaign is being supported by the RAC, whose deputy director Sheila Rainger, added: "With rubbish, there's no such place as 'away' - every piece of litter tossed onto the carriageway has to be picked up by someone.
"Throwing litter onto the road is a filthy habit and there's no excuse; it's a waste of money which could be better spent on repairs and maintenance; and it's a safety hazard for everyone who has to dodge bags, cans and bottles on the road.
"Bag it and bin it, or take it home and recycle it - whatever you do, no-one else wants to see it."
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