How we helped innocent drinks embed sustainability into buying practices for more than 300 staff across Europe

How do you make sure your sustainability strategy is embedded across decentralised buying operations? The sustainable buying criteria we developed for innocent equipped more than 300 staff across 9 countries with clear guidelines to make sure all products and materials are sourced sustainably.


How we helped innocent drinks embed sustainability into buying practices for more than 300 staff across Europe
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The brief 

With no central procurement team at innocent, office goods are purchased by a wide range of people with differing levels of knowledge and concern for sustainability. innocent asked Bioregional to help embed a culture of sustainable purchasing across its many offices by creating simple and easy-to-follow sustainable buying criteria. 

The solution 

We focused on the most frequently purchased products and split them into three areas:

1. Office consumables, such as stationary, food and IT  

2. Office fit-out, such as furniture, lighting and hardware 

3. Marketing and merchandise, such as giveaways, signage and event consumables  

We researched and then developed criteria at two levels: best practice and minimum criteria. This offered some flexibility.  

To help engage and educate employees, for each of the above three areas we created over-arching sustainability principles to consider and explained the key impacts of the products.  

Using non-technical, accessible language we provided product examples to make the criteria tangible and inspiring and a jargon-busting glossary to explain some unavoidable technical terminology. 

innocent has now turned the guidelines into an interactive digital ‘room’ which employees can go to and click on different products to see the relevant sustainability criteria.

Photo by Tim Gouw on Unsplash


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