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UL Environment has launched a new environmental claim service for businesses, which covers a variety of waste-related activities, from minimisation and landfill diversion drives to recycling rates and energy recovery gains.

The company said it developed the validation process in response to growing demand from consumers and customers for a reliable industry benchmark, where self-awarded eco-labels and greenwashing hold little value.

“While environmentally responsible companies strive to lessen their impacts through creative waste diversion programs, meaningful tools to communicate these efforts to the marketplace are hard to find,” a spokesperson said.

Under UL’s service offering, three types of landfill waste diversion claims are eligible for validation: zero waste to landfill; virtually zero waste to landfill (for facilities that have achieved a diversion rate of 98% or greater); Landfill diversion rate (for diversion rates of 80% or more).

All companies and facilities that are validated will be featured by name in a sustainable products database and can carry an assurance mark on their promotional and marketing materials.

According to UL, this will help give companies extra credibility in the marketplace, as well as a competitive edge.

Maxine Perella

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