Formula E championship to be broadcast on ITV
The first all-electric Formula E driving championship will be televised on UK broadcasting channel ITV, after organisers secured a deal with the network.
The deal, which will see all 10 rounds of the 2014/2015 FIA Formula E Championship televised live and free-to-air in the UK through ITV, adds to existing agreements with FOX Sports and Japan’s TV Asahi.
Formula E chief marketing officer Ali Russell said: “The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series – which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.”
The inaugural season commences in September 2014 through to June 2015, with teams competing in 10 cities around the world.
On the FIA’s Formula E website it states that the new racing series “represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability”.
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