The London on Tap campaign seeks to highlight the environmental consequences of drinking bottled water while driving home the message that the capital’s tap water is among the best in the world.

As part of the process, organisers invited designers to create a carafe which will be used in the dozens of eateries and drinking holes supporting the campaign.

Ten shortlisted designs went on display at City Hall this week, with the overall winner set to be announced in December.

Mayor of London, Boris Johnson, said: “This is a magnificent campaign that will

empower customers in bars and restaurants across the capital to ask for tap water rather than feeling compelled to ask for expensive bottled brands.

“More importantly, drinking tap water will cut the amount of plastic and glass waste that we create and in turn will reduce the size of the capital’s carbon footprint.

“The designs exhibited today are testament to talented designers that we have in London and I look forward to announcing the winner in December.”

Rosie Boycott, Chair of London Food, said: “London is lucky to have some of the best quality tap water in the country and it is a far better choice than bottled water, both economically and environmentally.

“This competition should spearhead London as a sustainability leader by offering tap water first across our hospitality sector.”

Thames Water sustainability director Richard Aylard, added: “It’s wonderful that we’ve had such a fantastic response from London’s designers to our challenge. London’s tap water is the best in the world and we should be proud of it.”

Sam Bond

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