Hubbub and Coca-Cola launch on-street recycling scheme in Dublin

Environmental charity Hubbub and the Coca-Cola Foundation have launched a new on-street recycling initiative in Dublin, to increase public awareness and use of recycling infrastructure.

The initiative was meant to launch in March but was delayed due to the coronavirus pandemic

The initiative was meant to launch in March but was delayed due to the coronavirus pandemic

The #CircleCity campaign is a new on-street recycling initiative in Dublin that places bins with succinct signage to educate the public on recycling at various location in the city.

The campaign has been supported by the City Council, while local partners including Voice Ireland, the RPS Group, the DublinTown business improvement district and Big Belly, which will provide their own recycling infrastructure, will assist with the delivery of the project.

Lord Mayor of Dublin Hazel Chu said: “This is a really exciting project and I’m delighted to be launching it today. Dubliners will now be able to recycle on the go. Dublin City Council already provides a wide variety of recycling infrastructure throughout the city resulting in the recycling of almost 17,000 tonnes of material each year.

“But today’s launch means we can all now recycle cans and plastic bottles as we go about our day in Dublin City Centre, something both the public and many of my fellow Councillors have wanted for some time. My thanks to Hubbub and The Coca-Cola Foundation for being our partners on this initiative. I look forward to seeing even more of the bins rolled out across the city in the months and years ahead.”

The Circle City campaign was scheduled to start in March, but plans were put on hold as a result of the Covid-19 pandemic. As part of this month’s rollout, 25 bins have been provided at various locations in the city. More bins are expected to be added in the coming months.

The Dublin initiative builds on the success of the “Leeds by Example” project that Hubbub launched in 2018. The flagship scheme has seen 124 new recycling points installed across Leeds City Centre, including machines which offer reward vouchers for each piece of packaging deposited, and bins that blow bubbles when used.

After Leeds By Example project saw on-the-go recycling rates in Leeds almost triple, the scheme was then rolled out in Swansea and Edinburgh last year and is now being introduced to Ireland/

Gavin Ellis, Director and Co-Founder of Hubbub said: “We’re excited to be introducing this on-street recycling initiative to the streets of Dublin.  We’ve seen the impact a campaign of this nature can have on public behaviour by making recycling easier, clearer and more desirable. We hope the campaign will increase the quantity and quality of recycling collected in the city centre, helping Ireland meet its circular economy targets.”

Matt Mace



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