#SustyTalk: Nivea's Sophie Rock on avoiding purpose-washing
edie's #SustyTalk interview series continues with an exclusive discussion with Nivea's sustainability marketing lead Sophie Rock.
With edie readers working remotely or on furlough, this brand new series of video interviews keeps you connected to the inspirational business leaders who are continuing to drive sustainability and champion climate action from their own homes.
#SustyTalk is all about keeping edie's loyal readers connected to sustainable business leaders across the world, whilst reminding us all that sustainability and climate action must go on through the current Covid-19 pandemic and beyond.
The latest episode sees edie’s senior reporter Sarah George speaking with Nivea's sustainability marketing lead Sophie Rock.
Hosted as part of edie's Engagement Week 2021 (4-7 May), this interview sees Rock providing more information about the company's purpose-led communications campaigns and how these fit in with parent firm Beiersdorf's wider sustainability work.
Nivea's current campaign is called #CareForHumanTouch and, in this video, Rock gives some behind-the-scenes insight into its development. She also summarises learnings that other professionals can apply, to ensure that purpose-led communications achieve their aim of engaging consumers.
Want to be featured on a future episode of #SustyTalk? Email email@example.com. Please bear in mind that our calendar is now full until late May.
Join the conversation: edie's Engagement Week 2021
Brought to you by the award-winning edie content team, Engagement Week 2021 is a series of podcasts, blogs, live events and interviews, all focused on helping sustainability professionals achieve excellence when it comes to reporting and communications.
Engagement Week is running from 4-7 May and the main attraction is the Sustainability Reporting and Communications Sessions on Thursday (6 May). Taking place from 1pm-4pm BST, these interactive, online events are all dedicated to helping sustainability and CSR professionals drive stakeholder engagement through robust reporting and captivating communications.