Communications

Consumers confused over net-zero claims in ads, ASA warns

Consumers confused over net-zero claims in ads, ASA warns

There is “little consensus” on the meaning of ‘carbon-neutral’ or ‘net-zero’ when these terms are used in product or service advertisements, research from the Advertising Standards Authority (ASA) has found.

UK won’t meet net-zero goal without behaviour change focus, Lords tell Truss

Outcry as British Cycling partners with Shell

SDG ‘wish tree’ added to Metaverse in bid to raise awareness

H&M promises ‘clearer’ labelling after Dutch regulator rings greenwashing alarm bells

Greenwashing: Unilever laundry detergent ad campaign banned in the UK

Austrian Airlines has ‘carbon-neutral’ advertisements pulled over greenwashing concerns

#SustyTalk: PZ Cussons’ Joanna Gluzman on embedding sustainability in 2022

#SustyTalk: The Body Shop’s Alice Mazzola on best-practice for brand activism

M&S bins off best before dates for fruit and vegetables in bid to cut food waste

HSBC’s head of responsible investment resigns after backlash for downplaying climate risk

Are the SDGs having any meaningful impact on business practices?

Staff at businesses taking ambitious climate action report higher job satisfaction, survey finds

Sky Sports launches climate communications and nudge campaign for fans

Climate action for festival season: Can Glastonbury help to keep 1.5C alive?

M&S launches innovation challenges on sustainable agriculture and consumer behaviours

#SustyTalk: In discussion with the Plant-Based Food Alliance UK’s Marisa Heath

Dorset-based NHS organisations launch gamified staff behaviour change scheme on road to net-zero

#SustyTalk: SailGP’s Fiona Morgan on using sport’s influence to create a sustainable future

Sustainable Business Covered podcast: Engagement Week special featuring innocent, Hubbub and the Ad Association
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