The Rethink Waste campaign is an initiative from Northern Ireland’s Department of the Environment that aims to raise awareness of the issues and encourage changes in behaviour both in the home and by businesses.

It will also target schools and community groups in the effort to drive down waste.

It aims to achieve its goals by making people aware of the simple steps they can take to help reduce the amount of waste sent to landfill.

Commenting at the launch at major waste company Bryson Recycling, the Environment Minister Edwin Poots said: “[This website] seeks to communicate the message that waste affects aspects of everyday life in households, businesses, schools and communities right across Northern Ireland.

“We are asking individuals and organisations to rethink their attitudes to waste and to become more aware of simple steps that they can take to reduce, reuse, recycle and recover waste in order to send less of it to landfill.

“Everyone has a part to play if Northern Ireland is to comply with EU targets and avoid infractions.”

The website, www.Rethinkwasteni.org contains carefully tailored information for each target group, and aims to engage the public through user-friendly, interactive features.

“It will also act as an effective portal and signpost to partner organisations, with a focus on sharing best practice across different sectors.”

Sam Bond

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