Olympia brings CO2 reduction to the main stage

Events and exhibitions venue Olympia London has launched a new online vehicle share initiative to streamline deliveries and collections and significantly reduce carbon emissions.

The new system is integrated into Olympia’s existing vehicle booking site, allowing exhibitors to pair up with others from the same area. Currently, a third of journeys made to and from Olympia have the same point of origin.

Welcoming the new system, Transport for London’s head of freight and fleet programmes Ian Wainwright said: “Streamlining deliveries and collections at Olympia London will help reduce unnecessary freight journeys into central London, cutting congestion for all road users and saving businesses money. By working together, Olympia London’s clients will also improve air quality for all Londoners and help meet the Mayor’s Cleaner Air for London targets.”

Created by Carbon Voyage in collaboration with Olympia London’s sustainability advisors, the new system works by taking data from exhibitors already using the vehicle booking system – including their start and end journeys and how much space they have to offer or need – and then calculating vehicle share options. With an average travel distance of 119km per journey to and from Olympia London, exhibitors could save up to 20% of freight costs using the service. 


The system an evolution of Olympia’s existing online vehicle booking platform, which allows users to book time slots in advance. In the eight months since its launch, the booking system has proven to increase efficiency for the hundreds of vehicles that visit the venue each day to facilitate shows.

Olympia London’s acting sustainability advisor for Earls Court Siân Richards said: “Every year we make strides forward in areas including energy efficiency and travel advice and we count the traffic management system as a key part of that offering.

“The feedback from our users has been overwhelmingly positive with many describing the system as revolutionary.”

Luke Nicholls

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