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Prince Charles signs deal with Amazon Prime for channel highlighting sustainable business

Image: Sustainable Markets Initiative 

Prince Charles first launched the RE:TV initiative under his Sustainable Markets Initiative last September. It has a standalone website, operated thanks to funding from the Bank of America and support from streaming and storytelling platform Waterbear.

Now, RE:TV will be launching on Amazon Prime, featuring new films as well as the existing videos. RE:TV already hosts footage showcasing more than 30 projects spanning four continents, covering sustainability issues from farming, to materials and resources, to man-made and nature-based carbon capture solutions.

The move to Prime Video was announced as Climate Week NYC came to a close. In a video broadcast at the event, entitled ‘The Time to Act is Now’, the Prince stated:  “I’ve spent a lot of my lifetime trying to engage people and businesses with the issues and solutions of the climate crisis. RE:TV was therefore set up with the aim of capturing the will and imagination of humanity and champion the most inspiring solutions for sustainability from around the world.

“I hope that with this partnership with Prime Video we can bring these inspiring innovations and ideas to a wider audience and demonstrate together what is possible in the pursuit of a sustainable future.”

Prince Charles will continue to act as the editor and curator of the channel, as he has to date. It is understood that Amazon is not paying him for this service.

The news comes as the Prince continues to record strong progress with his Terra Carta scheme – an initiative convening businesses in signing a commitment to combatting the interconnected climate and nature crises. Since its launch in January, the charter has garnered the support of 426 organisations.

For Amazon, the news comes shortly after 86 businesses signed the Climate Pledge, which it co-runs in partnership with Global Optimism. Pledge signatories are required to reach net-zero by 2040 at the latest, in a manner that is not over-reliant on carbon offsetting. New sign-ups include Procter & Gamble (P&G), Selfridges, Asos and Nespresso.

To recap on the other sustainable business announcements made at Climate Week NYC, you can read edie’s handy round-up, covering success stories in the fields of energy, resources, mobility, the built environment and business leadership. Click here to access that article.

Sarah George

© Faversham House Ltd 2022 edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.

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