Greenwashing: Unilever laundry detergent ad campaign banned in the UK
Unilever-owned laundry brand Persil has had one of its video advertising campaigns banned by the UK’s Advertising Standards Agency (ASA) on greenwashing grounds.
Consumer demand for green products ‘reaching a tipping point’
Companies that clearly demonstrate the climate credentials of their products could gain a significant competitive and commercial advantage, according to a new report which reveals that two thirds of consumers across the UK, France and Germany would now like to see a recognisable carbon footprint label on goods.
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