New electrical recycling campaign to launch in Ireland
An advertising campaign intended to inform the public about a new recycling scheme is set to launch in Ireland this week.
For two weeks on both national and local radio stations, the Send Them To A Better Place campaign will feature a range of electronic items flying away with angel wings to their new home - an electrical retailer or recycling centre.
According to the newspaper, the radio slots involve Tom the Toaster and Ted the Telly, characters forgotten in a shed, with an attic also unearthing old goods such as curling tongs and a heater.
The European Commission states the WEEE scheme to be one aimed at reducing the amount of waste being sent to landfills.
Producers are responsible for taking their goods back for recycling.
© Faversham House Group Ltd 2008. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.