COP28
Climate communications: Why Olivia Colman’s Make My Money Matter campaign went viral
EXCLUSIVE: Make My Money Matter’s campaign director David Hayman gives edie a behind-the-scenes look at the development of its recent viral campaign, starring Olivia Colman as a villainous fossil fuel CEO gloating over support from pension funds.
Action inspires action. Stay ahead of the curve with sustainability and energy newsletters from edie
Subscribe