Engagement Month


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MillerCoors is delivering a

Brewing for the future: How MillerCoors slashed its water footprint through supplier engagement

A supply chain management philosophy built on engagement over enforcement enabled brewer MillerCoors to reduce its water footprint by 17% last year. Here, Matt Mace investigates how the firm has been galvanising the farmer community to create resilient, future-proofed beer supply chains.

Players of The Big Catch game are asked educational questions, teaching them key facts about our oceans and plastic pollution

We Are the Oceans: a new way to educate consumers on plastic waste

As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.

The 'How to achieve business-buy-in for sustainability' masterclass will be free to watch live at 11am on 22 June, and will be made available on-demand afterwards

TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability

A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.

From CFO to CSR: Christine Hodgson's move from finance to CSR has given her a unique insight into how to secure buy-in for sustainability projects

Bridging the gap: How Capgemini's new CSR head has gained valuable insight into boardroom buy-in

EXCLUSIVE: Global IT consultancy Capgemini has appointed its former chief financial officer, Christine Hodgson, as its head of group corporate social responsibility. edie took the opportunity to sit down with the new promotee to discuss the key challenge of securing funding for sustainability projects.

More than 100 sustainability, communications and marketing professionals gathered in London for edie's Sustainability Communications Conference

How can we forge a deeper connection with consumers on sustainability?

EXCLUSIVE: Sustainability practitioners need to personalise their communications strategies to drive engagement with an increasingly ethically-conscious consumer base, a cross-sector panel of experts has concluded.

Maximising the value of your sustainability report - webinar presentations

View the presentations that were given by a leading cross-sector panel of sustainability experts who discussed their views on how to maximise the value of sustainability reports in a recent edie webinar, sponsored by classification organisanion DNV GL.

edie's exclusive webinar explored what 'getting it right' looks like when it comes to developing an engaging sustainability report

Maximising value: How can your sustainability report drive engagement?

Businesses can maximise stakeholder engagement with sustainability through their reporting by encouraging internal participation in product design and exploiting digital tools to present data in new and exciting ways.

The bank reported that more than 2,500 activities were undertaken during the pilot to reduce its environmental impact, with 80% of in-scope colleagues signed up

RBS eyes £3m energy savings through employee engagement scheme

The Royal Bank of Scotland (RBS) is rolling out a sustainability engagement programme across the UK and Ireland after a successful pilot led to a 5% average electricity reduction and 500,000 disposable cups being correctly recycled.

From Before the Flood to The Inconvenient Truth: entertainment is turning to enlightenment when it comes to raising awareness of the severity of climate change

The Sustainability Oscars 2017: Celebrating the best of climate-change cinema

With the film awards season in full swing and the 2017 Oscars ceremony just around the corner, edie rolls out the green carpet to bring you this very felicitous - but by no means official - round up of the best actors, actresses, films and documentaries that have been taking climate activism to the mainstream.

Royal Mail Group has transformed into a business that is more open, with employees across all levels working together to improve the workplace and reduce environmental impacts

First-class sustainability: How Royal Mail is leading the way on employee engagement

Employee Engagement & Behaviour Change winner at the Sustainability Leaders Awards, Royal Mail Group explains how it has implemented an ambitious, company-wide engagement programme to deliver sustainability success.

Costa Coffee's CSR programme manager Victoria Moorhouse (left) and the Rainforest Alliance's marketing associate Reena Chadee (right) are the special guests on this week's show

The Sustainable Business Covered podcast: Episode 21 - Getting engaged with sustainability

It's all about engagement this month on edie and for this special episode of the podcast we sit down with the experts to discuss the most effective ways of ensuring your key stakeholders are on-board and engaged with your sustainability strategy.

An increasung number of companies are now experimenting with various new technologies and media platforms to push their sustainability strategies to wider audiences

Captivating CSR: How to produce an engaging sustainability report

Ahead of edie's Smarter Sustainability Reporting conference, Matt Mace investigates how companies are going beyond compliance with their reports to drive engagement on a range of CSR issues among key stakeholders.

Businesses with one eye on the horizon are turning to new methods to drive home their sustainability message in a way the CSR reports and glowing PR stories can’t

Engagement evolution: 6 exciting trends directing the future of sustainability communications

As edie's engagement month of editorial content rolls on, we round-up some of the latest techniques and platforms businesses are using to drive sustainability engagement among internal and external stakeholders.

UK households binned £13bn worth of food in 2015 that could have been eaten, despite the efforts of retailers to crack down on the issue

Consumer engagement: Fitting the final piece of the food waste puzzle

With edie's engagement month in full swing, George Ogleby investigates one of the biggest challenges facing Britain's circular economy transition: consumer engagement on food waste.

Nikolaj Coster-Waldau carried Google’s 360-degree Trekker Street View camera across areas of Greenland. Photo Richard Schuster/Google Maps

Google and Game of Thrones star team-up to highlight 'terror' of climate change

Game of Thrones actor Nikolaj Coster-Waldau is swapping the Riverlands of Westeros for the icecaps of Greenland, as part of a new awareness project with Google to visually demonstrate the impacts of climate change.

SC Johnson goes 'Acre-for-Acre' with customers to protect the Amazon rainforest

Cleaning products manufacturer SC Johnson has unveiled a new challenge to help with the "necessity" of saving the Amazon rainforest, by challenging consumers to protect 10,000 acres.

The programme has started in Aberdeen with the launch of a two-month energy-focused exhibition which includes turbine demonstrations, workshops and other associated activities

Vattenfall launches Scottish offshore wind education project

Swedish energy firm Vattenfall has joined forces with a Scottish science centre to launch a programme aimed at educating the population about offshore wind energy.

A range of resource-efficient business models exist; businesses need to examine consumer attitudes towards them

WRAP: Consumer demand creating economic opportunities for resource management

The private sector can progress waste reduction methods and promote recycling and reuse by building new business models around the consumer, WRAP's technical specialist Greg Lucas has claimed.

PwC currently recycles or reuses around 85% of the waste it produces, generating £500,000 for the firm annually in the process

Going Circular: PwC's staff engagement success story

As part of edie's engagement month of editorial content, Matt Mace takes a closer look at the innovative behaviour change approaches being adopted by PwC as the professional services firm seeks to mobilise waste reduction efforts of thousands of staff members to deliver a closed-loop organisation.

The scheme places drivers into weekly prize draws for spa trips and supercar events, providing they can hit efficiency-related KPIs

Allianz sponsors gamification scheme to enhance efficiency for UK van fleets

The UK's second largest fleet insurer Allianz has turned to gamification to encourage higher levels of driving efficiency amongst its customers, through a new sponsored partnership Lightfoot.

edie has compiled a list of 10 top tips to change the behaviours of employees when it comes to energy efficiency, based on practical business examples

Energy efficiency: What does it take to change behaviours?

Aligning corporate energy reduction targets with individuals' motivations and behaviours can drive significant savings, but is incredibly difficult. Kicking off edie's engagement month of editorial content, we investigate how energy managers can get the rest of their organisation on board with his or her efficiency strategy and effect real change.

10 ways to drive engagement with energy efficiency

edie brings you the second energy efficiency cheat sheet in association with E.ON, this time focusing on the top 10 ways to drive engagement and change behaviours around energy efficiency.

Keith Anderson (left) and Jonathon Porritt (right) discussed how to drive consumer engagement at edie's Sustainability Leaders Forum

Big data will drive consumer demand for sustainability, claims ScottishPower Renewables

EXCLUSIVE: The decarbonisation of Britain's energy sector will require greater innovation and consumer engagement levels to ignite an increased demand for low-carbon products, systems and infrastructure - with big data well-equipped to instigate the transformation.

The University took to twitter to announce the achievement of a 40% reduction in carbon emissions across its estate since 2010

#UoLCarbonCut: University of London delivers world's first tweet-based sustainability report

The University of London has taken digital sustainability reporting to a new level by broadcasting its achievements through a series of tweets and an online presentation instead of compiling a dedicated CSR report.

Brunel University London is the latest UK university to implement the project, joining Swansea University, Bournemouth University and the University of Chichester

Brunel University employees engage in behaviour change competition

Brunel University London has launched a new employee engagement competition which incentivises participants to reduce their environmental footprint.

If as many people across the UK played TheGenGame as Pokémon Go, 500MW of capacity could be freed up for the Grid, enough to power 1.1 million homes

Could gamification hold the key to driving demand response?

Households across the North East of England have been invited to engage with demand response initiatives through a new gamification platform developed by TheGenGame, Open Energi and Northern Powergrid.

There are now 286 fisheries worldwide that are MSC-certified, with 38 new additions in 2015-2016.

Retailers and restaurants stepping up to the plate on sustainable seafood

Fisheries, supermarkets and foodservice businesses are together driving up demand for traceable, sustainable seafood as a new report from the Marine Stewardship council (MSC) reveals that the volume of MSC-certified catch increased by a further 6% last year.

edie’s exclusive, interactive webinar titled 'Cutting Complexity: Mapping energy efficiency in your organisation' revealed the secrets to successful energy management

How can businesses change behaviours to drive energy efficiency?

UK energy managers can drive employee engagement with company-wide energy efficiency programmes through simple messages focused on the positive impacts of change and the effective internal dissemination of energy and environment management systems.

The research reveals a

Business must address 'timid action' to achieve SDGs

One year on from the launch of the United Nation's (UN) Sustainable Development Goals (SDGs), new research has found that a majority of companies have been too slow to take tangible action.

Dutch brewer Heineken USA and telecoms firm Virgin Media are adopting a 'show-not-tell' CSR reporting model to drive consumer engagement

Virgin Media and Heineken USA revolutionise CSR reporting with gamification and 360-degree video

EXCLUSIVE: As investors, campaign groups and consumers continue to pile pressure on companies to accelerate progress towards ambitious climate goals, some of the stalwarts of sustainability reporting are beginning to look beyond traditional methods of disclosure to drive stakeholder engagement with their CSR reports.

The expectations of millennials are higher when it comes to use of digital channels, attaching more importance than older demographics to the latest digital technologies

Millennials will drive future value for energy providers, survey shows

A new survey has found that a strong consumer demand in new products and services from millennials will create a significant amount of value for energy providers who embrace the younger generations.

Trail blazing: A successful behaviour change initiative can be a crucial part of driving sustainability and CSR programmes throughout an organisation

Lighting the match: A guide to employee engagement and behaviour change

In the second part of edie's 'guide-to' series for sustainability professionals, Matt Mace asks the experts about how to overcome major challenges and seize otherwise unobtainable opportunities that present themselves when igniting behaviour change throughout an organisation.

Gold-diggers: Sustainability professionals need to know exactly how to approach their board, and must be able to present a compelling case for investment

Into the Dragon's Den: A guide to boardroom buy-in on sustainability

In this three-part 'guide to' series for sustainability professionals, edie asks the experts about how to overcome major challenges and seize hidden opportunities on the path to driving green business. First up: the daunting task of getting the board on-board.

Helias said that breaking down barriers between departments, getting the board on-board and generating consumer interest in ’sustainability’ are all key communicative challenges

Sustainability professionals must adopt 'courageous leadership' skills, says P&G

EXCLUSIVE: Integrating sustainability as a business strategy requires "courageous leadership" in a world with limited resources and environmental challenges, according to Procter & Gamble's (P&G) global sustainability director.

Join the edie editorial team as we explore the latest green business trends and developments in the Sustainable Business Covered podcast

The Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word

The edie editorial team brings you the latest news, insight and inspiration from the world of sustainable business with this latest podcast episode, featuring an exclusive interview with The Body Shop and a behind-the-scenes look at the Sustainability Communications Conference.

From expert insights on gaining strategic boardroom buy-in to interactive sessions on the importance of leadership at every level of business, we've rounded up the best of the quotes from edie Live 2016

The future's bright for sustainable business: 7 things we learnt at edie Live 2016

After a fascinating two days of inspiration, insight and expertise, edie looks back at some of the most important lessons taken away from edie Live 2016.

The Body Shop today installed five six-foot moneys along Westminster Bridge in London, to mark the launch of its new Bio-Bridges programme  Photo: Getty Images for The Body Shop

How The Body Shop is using 'monkey dating' to tackle deforestation

The Body Shop has today (24 May) officially launched its new Bio-Bridges programme, which aims to regenerate and reconnect 75 million square metres of damaged forests, as part of the beauty products retailer's ambitious new CSR strategy.

Register for edie Live on May 17-18 and book your free, expert advice clinics

Book your free expert advice clinics at edie Live

Visitors to edie Live are being given the chance to book free, one-to-one advice clinics to help them plan all aspects of their sustainability strategies.

A psychological approach to energy management can alter employees' energy habits and help an entire company embrace more efficient ways of working

Carbon psychology: 10 ways to change behaviours and keep energy costs under control

Ahead of edie's Effective Energy Management Conference, we have enlisted the expertise of a 'carbon psychologist' to bring you 10 innovative, non-technical methods to change behaviours, improve energy efficiency and reduce consumption.

MillerCoors Fort Worth Brewery in Texas reduced waste by 66 percent in 2015 compared to 2014

MillerCoors toasts zero waste to landfill status after behaviour change drive

America's second-largest brewer has achieved landfill-free operations at all of its major breweries across the country, thanks to an enhanced focus on employee engagement and behaviour change.

The movement has been organised by the Aiming for A movement which filed two similar successful resolutions focusing on climate change with BP and Shell last year

Investors demand climate transparency from mining firms

Investors responsible for more than $8trn have called on mining giants Anglo American, Glencore and Rio Tinto to be more transparent over the climate risks and impacts of their businesses.

“The critical point is that change can happen,” said the report.

Businesses in the dark about climate risks in half their supply chains

Almost half of the key suppliers for global companies like Dell, Unilever and Walmart fail to respond to requests for climate information, new research from CDP has revealed.

The report also claimed to show for the first time, that behaviour change is now frequently delivering ‘metered’ energy savings

British firms rolling out energy efficiency schemes at record rate

UK businesses are implementing energy efficiency schemes at the highest rate ever, according to a new report from Bloomberg New Energy Finance (BNEF) and energy analyst firm EEVS.

The consultation opened on 15 January and will run for four weeks

DECC asks energy sector for advice on boosting innovation

The Department of Energy and Climate Change (DECC) has launched a public consultation in a bid to ensure that regulation in the energy sector is encouraging innovation.

Spending just 2% of your budget on employee engagement can generate savings of 10%

Top tips: 5 ways to create an effective behaviour change programme

Three-quarters of energy managers surveyed in a recent edie report claimed that employee engagement and behaviour change was a top priority this year. But they also listed it as one of the biggest barriers to getting their energy efficiency schemes off the ground...

Improved preparation for crises could be worth $378m to listed companies.

Ambitious CR strategy could boost revenue by 20%

Companies that are fully committed to sustainability and corporate responsibility (CR) could see a potential revenue boost of up to 20% - equivalent to $1.8bn for some of the largest publicly-traded firms.

The campaign invites food and grocery industry companies to help their employees reduce household food waste throughout October

Food waste: Employee behaviour change campaign launched

Food and grocery businesses across the UK are helping their employees to reduce their household food waste through a month-long campaign co-ordinated by WRAP and food research firm IGD.

Only 46% of CEOs said that a global deal would be a key driver for action in their sector

Business leaders shift strategic investments in light of green growth

Three quarters of CEOs claim they are developing new products and services to respond to climate change - and a third say it's already helping them grow their business.

The report found that expanding these schemes could save emissions equivalent to one years' worth activity from 130 coal power stations

Green business initiatives could save five hundred megatons of CO2e by 2020

The private sector could cut more than five hundred megatons of greenhouse gas emissions in the next five years, simply by scaling up existing green initiatives, according to a new report.

Zero Waste Scotland's new toolkit aims to boost staff engagement

Zero Waste Scotland launches guide to office resource efficiency

The Scottish Government-funded Zero Waste Scotland has launched a new toolkit that aims to help businesses improve their resource efficiency.

edie's inaugural Sustainability Skills Workshop will take place in London on 26 January 2016

edie launches brand new Sustainability Skills Workshop

The sustainability leaders of tomorrow will be able to enhance their existing skills and develop new ones thanks to a brand new edie workshop being launched next year.

July has seen spending cuts and, well, more spending cuts

GALLERY: Top 10 sustainability stories in July 2015

The story of July has been cuts and lots off them.

British workers put environmental responsibility above profit in Ricoh's report

Report: One in five employees believe businesses 'act responsibly'

A mere one in five UK workers believe the majority of British businesses behave responsibly, according to new research by Ricoh announced today (29 July).

Sustainability Leaders Awards: Deadline Day TOMORROW!

There's just 24 hours to go: the final entry deadline for edie's 2015 Sustainability Leaders Awards closes tomorrow (Thursday, 30 July).

Red melting snow at high altitude in the Alps. Whilst most of Europe are aware of climate change, far fewer consider it to be detrimental

Climate change: world's wealthiest understand, but only half see it as threat

People living in the world's wealthiest nations generally understand what climate change is but in many countries just half perceive it to be a threat, new research has found.

(L-R): Andy Whittam, University of Reading, Energy Saving Trust chief executive Philip Sellwood, compere Alistair McGowan and Dan Fernbank, University of Reading

What makes a Sustainability Leader? Case study: University of Reading

With deadline day for entry to the 2015 Sustainability Leaders Awards closing on Thursday (30 July), we take a closer look at the outstanding energy efficiency initiative from the University of Reading that won over last year's judges.

Sustainability Leaders Awards: 7 days left to enter...

Following yesterday's deadline extension, there is now just one week left to enter edie's Sustainability Leaders Awards.

L-r: Whitbread's Ben Brakes, Professor Tom Stephenson of Cranfield University, Waterscan's Nick Hayes and compere Alistair McGowan

What makes a Sustainability Leader? Case study: Whitbread Group & Waterscan

With deadline day for entry to the 2015 Sustainability Leaders Awards later this week, we take a closer look at the outstanding water management initiative from Whitbread Group and Waterscan that won over last year's judges.

Accor's PLANET21 initiative set out 21 new commitments to the environment and sustainability

Minimising your carbon footprint: Knowledge sharing and inclusion

With Make Holidays Greener month in full swing, Arnaud Herrmann, vice president of sustainable development at AccorHotels, explores the carbon reduction and employee engagement initiatives hospitality businesses should undertake to go green.

Green thinking can bring huge benefits in reducing bottom lines costs and increasing employee engagement

Why the time is NOW for sustainable business practice

James Deacon, head of corporate responsibility at technology company Ricoh UK, offers his advice for businesses looking to become more sustainable in 2015 and beyond

The UK hits its decarbonisation targets in only one of four 'credible future scenarios' envisioned by the National Grid

National Grid: UK likely to miss decarbonisation targets

The UK hits its decarbonisation targets in only one of four 'credible future scenarios' envisioned by the National Grid.

(L-R): Rachel Bradley, B&Q, host Alistair McGowan, Ben Smith, B&Q and Charlotte Doyle, Sounds Commercial

What makes a Sustainability Leader? Case study: B&Q

With deadline day for entry to the 2015 Sustainability Leaders Awards fast approaching, this new series of articles profiles the businesses, people and initiatives that won over last year's judges. And where better to start than 2014 hat-trick winner B&Q?

The Church of England will divest from fossil fuel extraction and implement new green guidelines

Church of England announces new 'ecotheology' in divestment from fossil fuel extraction

The Church of England has adopted a new climate change policy which will see it divest from coal mining and oil from tar sands.

You have just over six weeks to enter the 2015 Sustainability Leaders Awards

edie Sustainability Leaders Awards 2015 officially open!

Entry has now opened for one of the most prestigious awards schemes in the UK sustainability sector - the edie Sustainability Leaders Awards.

Collaboration helped Lafarge Tarmac to challenge the status quo and devise new initiatives and practices

Driving sustainability through collaboration

Dr Martyn Kenny, director of sustainability at Lafarge Tarmac, explains how closer collaboration across the whole construction supply chain has become key to embedding sustainability and driving innovative ways to meet UK infrastructure and carbon reduction targets.

BT claims that 85% of its employees say that they take action to reduce the firm'environmental impacts

BT slashes water use and waste to landfill on path to Better Future

Telecoms giant BT has released its 2014/15 progress report, revealing a 34% year-on-year cut in waste-to-landfill, a 12% cut in UK water use and a 4% cut in energy consumption.

Generating behaviour change and sustainable employee engagement requires both emotional and intellectual intelligence

Empowering change: Three steps to improve employee engagement

The recent flurry of ambitious new behaviour change programmes from big business shows no signs of abating, with sustainability professionals citing it as one of their top priorities this year.

One million E.ON customers have signed up to the Saving Energy Toolkit

One million E.ON customers analysing their energy use

More than one million UK customers have now signed up for E.ON'S web-based Saving Energy Toolkit.

University of Edinburgh decides against fully divesting from fossil fuels

Edinburgh University rejects calls to divest from all fossil fuels

Climate change campaigners reacted with disappointment as Edinburgh University announced on Tuesday that it would not fully divest from fossil fuels.

M&S believes the biggest energy savings come from a combination of technology and behaviour change

M&S embarks on new behaviour change plan

UK retailer Marks & Spencer has launched a new behavior change campaign to help it cut energy use by 50% across UK operations by 2020.

A growing number of brands and companies are using social media to communicate sustainability strategies to their customers

#Sustainability: Five ways social media is driving CSR

With key sustainability credentials often hidden deep within long annual reports, businesses are increasingly embracing the likes of Facebook, Twitter and YouTube to communicate directly with their customer base.

Queensgate Shopping Centre in Peterborough has implemented a first-of-its-kind assessment scheme, the Growing Greener pledge

Retailer engagement brings huge environmental benefits for shopping centre

Queensgate Shopping Centre in Peterborough has successfully engaged with its retailers to achieve significant reductions in energy, waste and water use.

Being a 'good citizen' in the eyes of sustainability experts does not necessarily add up to an ethical brand reputation in the eyes of marketers, the report concluded

Brand substance: Study reveals sustainability marketing mismatch

Practising sustainability does not translate into business success unless properly marketed, according to a new study from brand-engagement agency Given London and Ashridge Business School.

Shaun Davis, director of sustainability at the Royal Mail, speaking at the Smarter Sustainability Reporting conference

Sustainability reporting: Employee engagement critical to overcome 'treacle layer' troubles

Communicating and embedding sustainability throughout an organisation is often hampered by a 'treacle layer' at operational level which can make it harder for businesses to develop new environmental strategies and produce succinct corporate social responsibility reports.

The report says that as social media has grown, so has public awareness of climate change, concerns about food quality and production, and the issues of energy and waste

Social media drives era of 'soft sustainability'

This is the era of 'soft sustainability'. That's the key finding of a new report which ranks how well companies spread their sustainability message on social media.

public engagement in infrastructure planning will lead to more informed decisions of higher quality, with improved legitimacy, especially in sectors urgently needing new infrastructure such as energy and transport.

Green Alliance calls for 'Citizen Voice' on UK infrastructure planning

Environmental think tank Green Alliance is calling for a new body to engage the UK public on proposed infrastructure and improve the current 'failing' infrastructure planning system.

Activist shareholders welcomes Shell's backing of the resolution as a 'huge victory' for the clima

Shell urges shareholders to accept climate resolution

Shell is set to confront the risk that climate change may pose to its future, after backing a resolution from activist shareholders. The move came on the same day it announced $15bn (£10bn) in cost cutting due to plummeting oil prices.

The Compact commits businesses to ten environmental and sociallly responsible principles

UN expels 657 companies from Global Compact initiative in 2014

The UN Global Compact ousted 372 companies in the second half of 2014 - including 14 UK firms - for failing to report on their progress against the scheme's 10 environmental and social principles.

90% respondents agreed that collaborations are needed for sustainability

Collaboration and board support vital for sustainability success

The key to a successful sustainability program is collaboration with other companies and support from the executive board, according to a new report from the MIT business school.


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